Tejraj Group, a leading construction and real estate company based in Pune, India, has built a reputation for delivering premium residential and commercial projects. Despite its success, the company faced challenges in streamlining communication with clients, managing property inquiries, and ensuring timely follow-ups. To overcome these obstacles, Tejraj Group adopted WappBiz’s WhatsApp Business API, resulting in a significant transformation in customer engagement and operational efficiency.
About Tejraj Group
Tejraj Group has been a trusted name in Pune’s real estate industry, delivering high-quality residential and commercial projects for over two decades. Known for their commitment to innovation and excellence, they continue to set benchmarks in the sector. Visit their website at https://tejrajgroups.com/
The Problem
As a fast-growing real estate company, Tejraj Group encountered several communication hurdles:
- Delayed Inquiry Responses: With high volumes of inquiries through multiple channels, responding promptly to potential buyers and investors was a challenge.
- Lead Management Issues: Tracking and nurturing leads manually led to inefficiencies and missed opportunities.
- Lack of Automated Updates: Clients frequently requested updates about property availability, pricing, and project progress, requiring substantial manual effort.
- Low Engagement and Follow-Up Rates: Traditional methods like email and phone calls resulted in lower response and follow-up rates, impacting conversions.
These issues affected the company’s ability to deliver exceptional customer service and maximize sales potential.
The Solution: WappBiz’s WhatsApp Business API
Tejraj Group partnered with WappBiz to integrate the WhatsApp Business API into their communication strategy. The solution provided tools to centralize and automate interactions while maintaining a personal touch.
Key Features Implemented:
- Centralized Inquiry Management: The API allowed all inquiries to be managed through a single platform, eliminating the hassle of scattered communication.
- Automated Responses and Updates: FAQs, property details, pricing, and availability updates were automated to deliver instant replies.
- Personalized Messaging: WappBiz enabled the team to send tailored messages, improving client relationships and trust.
- Broadcast Campaigns: New project launches and promotions were communicated to thousands of leads within minutes using broadcast messaging.
- CRM Integration: The API seamlessly integrated with Tejraj Group’s CRM, enabling real-time lead tracking and status updates.
Implementation Process
The implementation of the WappBiz platform was smooth and efficient. WappBiz provided hands-on support during setup, including:
- Training sessions for the sales and customer service teams.
- Customizing automation workflows to match Tejraj Group’s needs.
- Continuous monitoring and optimization for improved performance.
The Results
1. Faster Response Times
- Before: Inquiry response times ranged from hours to a full day.
- After: Automated responses delivered instant replies, reducing response times by 70%.
2. Improved Lead Conversion
- Before: Conversion rates struggled due to delayed follow-ups.
- After: Timely follow-ups increased lead conversion by 35%.
3. Enhanced Customer Engagement
- Before: Engagement through traditional channels resulted in a 20% response rate.
- After: WhatsApp engagement rates climbed to 80%, enabling faster communication.
4. Efficient Campaign Management
- Before: Property promotions were slow and expensive through traditional advertising.
- After: Broadcast messaging reached 10,000+ leads instantly, cutting marketing costs by 30%.
5. Streamlined Operations
- Before: Manual updates and reminders were time-consuming.
- After: Automated updates reduced manual tasks by 60%, freeing up resources for strategic planning.
Key Stats at a Glance:
- 70% reduction in inquiry response time.
- 35% increase in lead conversion rates.
- 80% improvement in engagement rates.
- 30% cost savings in marketing campaigns.
- 60% reduction in manual communication efforts.
Success Story Highlights
A prime example of success was during the launch of Tejraj Group’s luxury residential project in Pune. The sales team used WappBiz to send invitations, project brochures, and virtual tour links to over 5,000 potential buyers. Within 48 hours, they received 1,200 responses and scheduled 300 site visits. This streamlined process helped them close 50% of the bookings within the first month.
A spokesperson from Tejraj Group shared,
“WappBiz has completely transformed how we manage client interactions. It’s fast, efficient, and incredibly effective for real estate marketing and sales.”
Why WappBiz Was the Perfect Choice
WappBiz’s WhatsApp Business API proved to be the ideal fit for Tejraj Group due to its ease of use, scalability, and ability to handle high volumes of inquiries without compromising personalization. The platform empowered Tejraj Group to deliver superior customer service, increase sales, and optimize marketing strategies.
Conclusion
Tejraj Group’s success story highlights the transformative impact of WappBiz’s WhatsApp Business API in enhancing communication, improving lead management, and boosting sales. If you’re in real estate and looking to streamline operations while enhancing customer satisfaction, it’s time to leverage the power of WappBiz.
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