In today’s business era, every company is focused on connecting directly to customers, which will benefit their business by bringing in sales. Whether it’s a small business or a large business, both want their customers to engage with their products and services, and to help them, WhatsApp has huge potential. That’s why smart businesses nowadays prefer WhatsApp marketing over other online and traditional marketing. WhatsApp marketing has a modest conversion rate of 45–60% and two billion monthly active users, which is huge, and it has a high potential to convert leads into sales.

It’s a very powerful tool that engages users, connects them in a personalized way, and builds trust. When these qualities match, then it’s very easy to convert leads into loyal customers. Now, you might be wondering if WhatsApp marketing is so powerful and how to create successful WhatsApp marketing strategies. No worries! Here we are going to discuss how to use WhatsApp business, explore the stages of building effective marketing strategies, and highlight key tactics to boost your small business. 

What is WhatsApp’s Marketing Strategy?

WhatsApp’s marketing strategy focuses on personalized engagement, automation, and seamless shopping experiences. Businesses use tools like automated notifications, chatbots, and product catalogs to enhance customer interactions and simplify purchases within the app. Click-to-WhatsApp ads, retargeting, and broadcast lists drive engagement, while status updates and group chats foster community connections. Integrated payment solutions streamline transactions, especially in markets like India. Compliance with privacy rules ensures customer trust, making WhatsApp a powerful tool for direct communication, lead generation, and customer support. This strategy helps businesses increase conversions and retention through relevant, real-time messaging

What are the 5 steps of WhatsApp Marketing Strategy?

Set Up your WhatsApp Business Profile

WhatsApp business profile setup is always a crucial part before diving into a marketing strategy. You need to download the WhatsApp Business app from the Play Store or App Store to set up your profile. Also optimizing a profile with your business name, logo, contact details and a short, catchy description of your business offerings is compulsory since it gives a major idea about your business to the users. If your business has any website links or social media profiles, ensure its link is added, which makes it easy for customers to explore your business in detail. 

Since WhatsApp business has a catalog feature, don’t forget to showcase your product or services in it. This allows customers to browse through your product or services in a convenient way without any struggle.

Know Your Audience

When you have an idea about who the customers are and what their requirements are, then you can tailor your message in a meaningful way to resonate with them. To get an idea about the audience and customers, you need to spend some time on the research part. You have to get an idea of whether the audience is youth tech-savvy or old-aged people and what are their requirements. There can be different strategies for different categories of people, so knowing your audience is important. 

Discover the Right Tone

The right tone matters a lot, especially when communicating through WhatsApp. As we know, WhatsApp is known for the casual and natural flow of communication, and your business communication should reflect that. Ensure that you keep your message personalized and engaging with human touch. This helps potential customers feel valued, like they are chatting with their loved ones, and builds trust. 

Create a Contact List

Creating a contact list might be difficult because users have to sign up for your page. Users won’t sign up easily until and unless they receive something valuable like exclusive deals, special discounts, free digital products, or early access to products or services. Promote your business across your website, social media, and email newsletter with free value to attract more users, and that will help to generate more contact lists of customers. 

Design Your Content

WhatsApp marketing strategy requires a solid content plan with an order. The more you create systematic content, the higher the chances of conversion. When it comes to WhatsApp content, it needs to be concise and deliver some value. Here are a few ideas on how to structure your content: 

• Exclusive Promotions: Offer amazing deals to your WhatsApp contacts list. This will make them feel valued. 
• Product Updates: Share new arrivals of products, features, or updates to your contact list. When you focus on this part, then customers might show interest and try to contact you for further queries. 
• Engagement: You can ask for feedback through polls or questions. This is the best way to engage your potential customers. 
• Behind-the-scenes: This is the most interesting part where customers get curious knowing what goes on behind the business. 

Overall, focus on making your content engaging by offering free value that truly resonates with your audience and makes them feel like they’re part of something special through your WhatsApp communication. This approach not only creates loyal customers but also encourages them to become advocates for your business. Then comes word-of-mouth marketing, which is the most valuable form of marketing. 

20 WhatsApp Marketing Strategies to Boost Small Businesses 

If you’ve read this far, I hope you got an idea about WhatsApp’s business marketing strategy. Now let’s discuss a few WhatsApp marketing strategies to boost small businesses. 

Set Up a WhatsApp Business Profile

Before focusing on any WhatsApp marketing strategies, ensure you create a professional WhatsApp business profile in your app with your business name, address, website, and hours of operation. This makes your brand look more authentic and trustworthy.  

Use the WhatsApp Business API with the WhatsApp Chatbot 

WhatsApp Business API tool is a very effective tool, especially for larger businesses, helping with features like automated customer support, sending notifications, and connecting with CRM systems for managing multiple customer interactions in a single platform. 

The WhatsApp Chatbot feature inside this tool keeps your business running 24*7, which is very productive for business. 

Guess what? Wappbiz provides a WhatsApp chatbot and many more features that help your business to bring more leads and convergent.

Offer personalized messages with support 

Customers always love one-to-one interaction in real-time. It allows them to ask questions related to products or services, track orders, and address any queries without spending extra time.

Broadcast promotional messages 

Send bulk WhatsApp marketing messages, personalized updates, product announcements, and exclusive offers to different customer segments using broadcast lists. WhatsApp allows businesses to send promotional messages, so you can send bulk WhatsApp promotional messages with festival, sessional, and new product launch offers. 

Send Order And Shipping Address

Once customers place an order, ensure they receive order confirmations, shipping updates, and delivery notifications. This helps customers experience smooth and trustworthy knowing their order status. 

Host Live Chats or Webinars

Hosting chats or webinars is the best way to educate and engage customers in real-time. Also, you can host a webinar when your new product or feature is launched and educate your customers with live Q&A sessions.

Create WhatsApp Groups 

WhatsApp community groups can be created for customers to share their thoughts, ask questions, and stay updated on new launches of products. It’s a fantastic way to make customers feel more connected to your brand and increase brand value. 

Since it’s free, that’s why it has a limited number of joining members. 

Showcase Products via WhatsApp catalogs 

The WhatsApp Business app allows a feature called WhatsApp Catalog where you can add a list of your products or services, and customers can browse your catalog, learn more about your products or services, and make purchases directly through WhatsApp. This feature makes it convenient for users to browse and purchase products.

Enable WhatsApp Payment 

WhatsApp has inbuilt features called WhatsApp Pay, which allows businesses to collect payments directly within WhatsApp through UPI (Paytm, Phonepe, Gpay), Cards (debit/credit cards), and Net Banking if WhatsApp Pay is available in your region. This feature allows users to provide end-to-end shopping experiences without any extra effort. 

Use WhatsApp for Lead Generation

You can promote your WhatsApp number through different platforms like websites, social media, and emails with organic or paid ads to generate new leads. 

When users have any queries related to business or need more information, then they can easily contact through WhatsApp.

Send WhatsApp Retargeting Campaigns

Retargeting your hot leads can have major advantages in bringing sales. When people are already aware of your product or service, it becomes easier to target them.

We have a Wappbiz Business API tool that allows you to retarget a particular set of users by sending them a WhatsApp broadcast campaign and customizing it accordingly. 

Integrate the WhatsApp button on your website 

Website landing pages have a higher conversion rate; ensure you integrate the Whatsapp button on your landing page. When traffic comes to your landing page, then they might click the WhatsApp button if they require more information about your business. 

Create & Share WhatsApp links on the Social Platform

Create WhatsApp links and share them on every social platform. It has major advantages for driving users to your WhatsApp. When a user clicks on WhatsApp links, then it redirects them directly to your WhatsApp business. Also, you will be able to integrate the WhatsApp QR code on different platforms.  

Use Quick Reply & Call to Action Button

Some WhatsApp Business APIs, like Wappbiz, have this feature where the CTA button allows users to take an action such as “purchase now” or “sign up,” etc., and the Quick Reply button allows your customers to return a message without typing. Both buttons are extremely useful for creating the best WhatsApp marketing strategies. 

Referrals through WhatsApp 

Create a referral program where customers can share referral links through WhatsApp with their friends and family and offer amazing discounts and rewards to motivate them. 

Offer exclusive deals and promotions.

Humans love getting gifts or something special from someone, and that’s natural. Similarly, you can use WhatsApp to send exclusive deals and offers to your customers and ensure they won’t find the same deal anywhere else. This strategy not only encourages purchasing but also makes customers feel special.

Use WhatsApp Status for Updates

WhatsApp status is also popular and works much like Instagram or Facebook stories. You can post text, images, and videos in WhatsApp status, which lasts for 24 hours, like Instagram and Facebook stories. Focus on sharing sneak peeks, flash sales, or behind-the-scenes content to keep your audience engaged. 

Encourage customer reviews on WhatsApp

Customers are your best advocates when they are pleased and satisfied with your product or services. Encourage your customers to leave reviews or testimonials on WhatsApp and other social platforms. Once they have read the reviews or testimonials, you can share them on your status updates and social media to increase your credibility with potential customers.

Integrate WhatsApp with other marketing channels

WhatsApp works even better when integrated with other marketing efforts like email campaigns, social media, or website pop-ups. People who sign up for WhatsApp updates on your website for the first time can receive offers. This will encourage customers to learn more about your business and build trust.

Run contests and giveaways

Customers are always excited about contests and giveaways. Send them a message inviting them to join the contests or to tell their friends and family about your business.  This is an amazing and enjoyable way to engage potential customers, raise brand awareness, and attract new customers. 

Stages of WhatsApp Marketing Strategy

Creating a successful WhatsApp marketing strategy requires successful stages. This ensures that you’re not only attracting new customers but also engaging old customers throughout your business journey. Here are a few stages that I have already implemented and received fine results. Now it’s your time to implement and see how it goes with you.    

Awareness Stage

Firstly, you need to make people aware that your business is on WhatsApp through various promotion methods. You can promote your WhatsApp number or link through your website, social media, and email campaigns and make it simple for potential customers to contact you even without saving a number. 

Engagement Stage

Once people are aware of your business and contact you, now it’s time to engage them. To engage them, your first message should make a great impression. Here are the points you need to focus on to engage them. 

• You can send a personalized welcome message and thank them for joining.
• After the welcome message, you can offer an exclusive discount or reward for signing up. 
• Try making your communication conversational and with a natural flow rather than purely promotional.
• You can also set up the WhatsApp chatbot automated messages feature to answer FAQs or confirm orders, ensuring customers feel supported even outside of business hours and saving their valuable time. 

Conversion Stage

           Now the goal is to turn engagement into sales through various methods, which we are going to discuss further with points. WhatsApp’s direct messaging feature allows users to send personalized offers and recommendations. Follow these points and get a slight idea of what works.

• Adjust product suggestions based on past interactions and analytics. 
• Limited-time promotions or flash sales in highlighted format as FOMO (fear of missing out)
• Invite for exclusive events or pre-sale opportunities with affordable prices or free of charge. 

Retention Stage

At this stage, you need to build long-term loyalty, focus on providing consistent value, and ensure keeping customers coming back once they are part of your business product or service. Here are some tips needed to implement for this stage:

• Provide regular updates that aren’t just sales pitches but helpful information or tips that can provide value to customers. 
• Create special discounted offers for repeat customers. 
• Make personalized communication that shows you understand their needs and preferences and motivates them to take action. 

Advocacy Stage

If customers are happy with your product or services, then they can be the best promoters. Try encouraging and motivating them to share their overall experiences with friends and relatives. If possible, encourage them to leave reviews through their social media platforms, and later you can highlight them on your platform. This creates a sense of community and word-of-mouth marketing, which is incredibly powerful.

Conclusion

WhatsApp is a unique and powerful tool for businesses to connect with their audience on a personal level, and the WhatsApp Business API tool plays a vital role in managing and automating larger customer data and conversations. Wappbiz is a promising WhatsApp API tool that helps develop a strong WhatsApp marketing strategy, from setting up your business profile to automating larger customer interactions, which can boost engagement, build loyalty, and drive sales. 

Ready to take your marketing to the next level with Wappbiz? 

Book a free trial today!

FAQs 

How can I attract customers on WhatsApp?

You can share engaging content and offers at a discounted price or free charge.
Personalized communication will help to build trust and attract customers. 

What are the Benefits of WhatsApp marketing?

WhatsApp allows you to communicate directly with your audience or potential customers with higher engagement rates and also allows quick response features, which is one of the major benefits. 

How do I get Buyers on WhatsApp?

Once you promote your WhatsApp number on your social media, website, and email, then you can encourage them to reach out by mentioning their requirements. 

How do I get Leads for WhatsApp marketing?

To get leads, you need to provide free value to the customers or special discounts on products or services while running target ads with contact details forms on your website or Google Docs. 

What is the most important strategy for WhatsApp marketing?

The most important part of WhatsApp marketing is personalizing your messages and content to build strong customer relationships. Keep your message simple, valuable, engaging, and inviting for broadcast promotions.