As businesses looking for effective channels to communicate with customers increasingly consider WhatsApp an important touchpoint, they should find the right platform to handle this. Although Gupshup has a few features, like automated replies, bulk messaging, and fast support, it does not cover all the business needs, especially those based on advanced-level customization, integrations, or analytics.
Wappbiz stands out as one of the top Gupshup alternatives owing to its adaptability, customization, and integration flexibility. Therefore, if you are looking for a robust automation platform with improved integration that can assist you in either launching an effective WhatsApp marketing campaign or facilitating smooth customer communication, then Gupshup Alternatives, such as Wappbiz, may be the best choice.
What is Gupshup?
Gupshup is an essential communication platform that offers a wide range of functionalities, including the WhatsApp API. Primarily known for its chatbot generator and messaging features, it provides businesses with multi-channel capabilities to communicate with customers through SMS, Facebook Messenger, WhatsApp, etc., all in one spot.
Gupshup: Pros and Cons for WhatsApp Marketing
| Pros | Cons |
| E-commerce Centric: Includes features like order tracking and updates, ideal for e-commerce businesses. | More Basic Customization: Limited customization for complex functions, better suited for larger platforms. |
| Simple UX: Easy-to-use interface, perfect for solo founders, small teams, and freelancers. | Mostly for E-commerce: Best suited for e-commerce businesses, not ideal for non-e-commerce sectors. |
While Gupshup works perfectly for organizations that require multichannel communication and meets the needs of large enterprises, it can be very complicated or too expensive for a specific segment of small businesses. But if you need more integrated solutions, other platforms may be the way to go.
Ratings & reviews
4.4 out of 5 (54 reviews) by G2
4.3 out of 5 (33 reviews) by Capterra
Best 10 Gupshup Alternatives to Boost Your Messaging Services
Wappbiz
Gupshup is an essential communication platform that offers a wide range of functionalities, including the WhatsApp API. Primarily known for its chatbot generator and messaging features, it provides businesses with multi-channel capabilities to communicate with customers through SMS, Facebook Messenger, WhatsApp, etc., all in one spot.
Wappbiz Pricing Plan:
| Plan | Price | Ideal For |
| Starter | ₹2,999 /quarterly | Small Business |
| Basic | ₹7,499 /quarterly | Growing Businesses |
| Premium | ₹11,999 /quarterly | Medium-Sized Businesses |
| Enterprise | Contact Sales | Large Enterprises |
Wappbiz: Pros and Cons for WhatsApp Marketing
| Pros | Cons |
| Personalized Chatbot Experience: Wappbiz allows businesses to create customized chatbots, providing a unique and personal experience for each customer, making conversations more relevant. | Getting Started Might Be a Bit Complicated: Due to Wappbiz’s numerous features, new users might need time to familiarize themselves with everything. |
| Strong Automation Features: Wappbiz offers impressive automation tools that manage follow-ups, reminders, and notifications automatically. | Lack of Flexibility on Lower Plans: Many advanced features are only available on higher-tier plans, making it hard for smaller businesses to access everything without extra costs. |
| Seamless Integrations: Wappbiz integrates effortlessly with CRMs, e-commerce systems, and other business tools, allowing easy extension of WhatsApp capabilities. |
What Makes Wappbiz Stand Out?
Gupshup is an essential communication platform that offers a wide range of functionalities, including the WhatsApp API. Primarily known for its chatbot generator and messaging features, it provides businesses with multi-channel capabilities to communicate with customers through SMS, Facebook Messenger, WhatsApp, etc., all in one spot.
| Features | Description |
| Automated, No-Effort Engagement | Wappbiz automates engagement, allowing follow-ups and reminders to run automatically without taking up your time. |
| Personalized Communication with a Unique Brand | Create chatbots and message flows on Wappbiz that reflect your brand’s voice, ensuring relevant and personal customer communication. |
| Integrated and Streamlined Operations | Manage WhatsApp campaigns seamlessly within your existing system, such as a CRM or e-commerce platform, without needing additional tools. |
| User-Friendly | Wappbiz is easy to use, whether you’re working solo or as part of a larger team, making WhatsApp campaigns simple to promote. |
| Cost-Effective and Scalable | Wappbiz offers cost-effective pricing that scales with your business, suitable for both startups and large companies handling high-volume campaigns. |
| Full Support | Wappbiz provides extensive resources, such as guides and client support, to help you get the most out of your WhatsApp marketing efforts. |
Ratings & reviews
4.3 out of 5 (3 reviews) by G2
4.9 out of 5 (18 reviews) by Capterra
DoubleTick
DoubleTick is a WhatsApp API provider for businesses that is effective in enhancing customer relations, WhatsApp campaigns, and even automated messaging. It’s a platform for small and medium businesses to automate, support, and message their customers through WhatsApp, all in one place.
DoubleTick Pricing Plan:
| Plan | Price | Ideal For |
| Starter | ₹4300/month (quarterly) | Small Business |
| Pro | ₹6000/month (quarterly) | Medium Business |
| Enterprise | Custom Pricing | Large Enterprise |
DoubleTick: Pros and Cons for WhatsApp Marketing
| Pros | Cons |
| User-friendly Interface: DoubleTick offers a simple and easy-to-use interface, making WhatsApp marketing accessible to businesses new to the platform. | Basic Personalization: DoubleTick offers basic automation and views for bots, which may not meet the needs of more sophisticated businesses. |
| Core Automation Features: Automated messages help businesses manage instant responses, improving the customer experience. | Few Integrations: DoubleTick lacks integrations with popular CRM tools and eCommerce platforms, limiting its use across different systems. |
| Price: DoubleTick offers affordable pricing plans, making it ideal for small businesses or those on a tight budget. | Limited Advanced Analytics: DoubleTick does not offer many advanced analytics or reporting tools, which could affect data-driven marketing efforts. |
| Basic Reporting Capabilities: Built-in reporting features allow businesses to track engagement and measure campaign effectiveness. |
This is why DoubleTick is priced to be the most affordable option for those new to WhatsApp marketing, but this pricing may limit growth for businesses with more advanced needs.
Ratings & reviews
4.8 out of 5 (52 reviews) by G2
4.5 out of 5 (2 reviews) by Capterra
Wati
Wati is a WhatsApp Business API solution that allows SMBs to manage customer interactions. Wati offers a streamlined channel for businesses with features such as automation, bulk messaging, and a no-code chatbot builder.
Wati Pricing Plan:
| Plan | Price | Ideal For |
| Growth | ₹2499/month | Small Business |
| Pro | ₹5999/month | Medium Business |
| Business | ₹16,999/month | Large Enterprise |
Wati: Pros and Cons for WhatsApp Marketing
| Pros | Cons |
| User Interface (UI): Wati offers a seamless, easy-to-use dashboard, making it perfect for businesses new to WhatsApp marketing. | Limited Customizability: While Wati is user-friendly, its customization options for the chatbot and messaging are not as advanced as other platforms. |
| No-code Chatbot Builder: Users can build and deploy chatbots without any coding knowledge, making it easy to set up automated conversations. | Pricing: Wati can be expensive for small businesses or startups, especially when it comes to accessing premium features. |
| Bulk Messaging: Wati enables businesses to send updates, offers, and notifications in bulk to multiple customers at once, saving time. | Customer Support: Wati struggles to handle customer queries smoothly, particularly during peak hours, due to its popularity. |
| Automated Replies: Wati provides immediate responses to customer inquiries, improving the overall customer experience. |
Wati is best for businesses that want to simplify WhatsApp marketing, but it might not bring enough flexibility to more sophisticated or bigger firms at affordable prices.
Ratings & reviews
4.6 out of 5 (367 reviews) by G2
4.6 out of 5 (174 reviews) by Capterra
AiSensy
Businesses use AiSensy, a WhatsApp API Solution, to connect, nurture leads, and automate the marketing workflow. AiSensy also provides a low-code, no-code interface, enabling businesses to start quickly and without the need for technical skills.
AiSensy Pricing Plan:
| Plan | Price | Ideal For |
| Basic | ₹999/month | Small Business |
| Pro | ₹2399/month | Medium Business |
| Enterprises | Custom Pricing | Large Enterprise |
AiSensy: Pros and Cons for WhatsApp Marketing
| Pros | Cons |
| Easy Dashboard: AiSensy offers an intuitive interface across web, mobile app, and PWA, allowing businesses to manage campaigns and customers easily. | Less Customizations: While AiSensy offers neat automation, it lacks advanced functionalities that more mature organizations may require. |
| Intelligent Automation: AiSensy’s automation tools minimize human interaction by handling FAQs and engaging with leads automatically. | High-cost Premium Features: AiSensy’s pricing can be expensive, especially for businesses with a limited budget, with extra charges to unlock premium features or more messages. |
| Leads to Sale Conversion: AiSensy provides personal messaging and follow-up reminders, making it easy to convert leads into sales directly within the app. |
AiSensy is a low-cost entry-level platform, but it lacks several options at this stage and is not the right tool for very complex customization or businesses using WhatsApp Business at scale for a long time.
Ratings & reviews
4.4 out of 5 (76 reviews) by G2
4.4 out of 5 (5 reviews) by Capterra
Interakt
Interakt is a WhatsApp API-based customer engagement and order management solution for e-commerce brands. Interakt streamlines customer relationship management by integrating CRM and order tracking, creating a centralized location for customer data.
Interakt Pricing Plan:
| Plan | Price | Ideal For |
| Starter | ₹2,757/quarter | Small Businesses, Startups |
| Growth | ₹6,897/quarter | Growing Businesses |
| Advanced | ₹9,657/quarter | Medium-Sized Businesses |
| Enterprise | Custom Pricing | Large Enterprises |
Interakt: Pros and Cons for WhatsApp Marketing
| Pros | Cons |
| CRM and Order Management: Interakt includes native CRM and order tracking, which is perfect for e-commerce businesses needing a single source for customer data and order management. | Not So Flexible Automation: The automation features offered by Interakt are not as flexible or advanced as those in other platforms. |
| Cost-effective for Small Companies: Interakt’s premium offerings are affordable for startups and small businesses, optimizing customer support at a low cost. | Reporting Limitations: Interakt provides basic analytics, which may not be sufficient for larger businesses that need more detailed data for marketing decisions. |
| Simple Automation: Interakt offers simple automation for order confirmations and follow-up messages, keeping customers informed easily. |
Interakt works for small e-commerce businesses that need WhatsApp-powered customer service and orders for whatever material, but there may not be enough customization for larger enterprises.
Ratings & reviews
4.5 out of 5 (63 reviews) by G2
4.4 out of 5 (12 reviews) by Capterra
Twilio
Twilio is a Full-fledged cloud communications platform that includes WhatsApp API integration. This is an extremely versatile and scalable solution that can be beneficial for large enterprises or any business with specific technical requirements.
Twilio: Pros and Cons for WhatsApp Marketing
| Pros | Cons |
| Powerful Features: Twilio offers a strong API with many features, making it ideal for businesses that want to build custom solutions from scratch based on their needs. | Developer Dependent: Twilio’s API requires technical knowledge, making it difficult for non-technical teams to use it effectively. |
| Scalability for High-Volume Messaging: Twilio supports bulk messaging, making it an ideal solution for businesses that need to reach many users at once. | Usage-based Pricing: Twilio’s pricing is variable, which can make it difficult to predict costs, especially for businesses with fluctuating message volumes. |
| Broad Integration Support: Twilio integrates seamlessly with most major CRMs and hundreds of business tools, enhancing its compatibility across various platforms. |
For enterprise-scale companies looking for deep customizability and maximum scalability, Twilio is a good fit, but businesses without a pool of developer resources would not find that so useful.
Ratings & reviews
4.2 out of 5 (480 reviews) by G2
4.4 out of 5 (483 reviews) by Capterra
Sendbird
Sendbird is a communication platform that features the WhatsApp API in its messaging channels. Adopting a live customer support and interaction style, with functionalities that can be personalized for different kinds of your business requirements.
Sendbird Pricing Plan:
| Plan | Price | Ideal For |
| Starter 5K | $349/month (annually) | Small Business |
| Pro 5K | $499/month (annually) | Medium Business |
| Enterprise | Custom Pricing | Large Enterprise |
Sendbird: Pros and Cons for WhatsApp Marketing
| Pros | Cons |
| Handle Live Support: Sendbird focuses on real-time interaction, allowing businesses to engage customers instantly. | Expensive for Small Enterprises: Sendbird can be pricey, especially for smaller businesses just starting with WhatsApp marketing. |
| Customizable for Advanced Applications: With flexible use cases, Sendbird lets businesses provide their own tailored messaging experiences for various industries like e-commerce and healthcare. | Medium-Level Setup Work Required: Sendbird requires a relatively complex setup and customization, which may be challenging for businesses without technical expertise. |
| Seamless Communication Management: Sendbird integrates with several CRM and support tools, making it easier to manage communication. |
Sendbird is a solid enterprise solution that puts a high emphasis on the degree of customization and offers the ability for businesses to maintain live direct contact with customers, but the drawbacks to this level of personalization are that it might not be a good option for smaller companies lacking technical expertise.
Ratings & reviews
4.5 out of 5 (86 reviews) by G2
4.2 out of 5 (31 reviews) by Capterra
DelightChat
DelightChat is a WhatsApp API provider for e-commerce brands to manage and track orders and support customers via WhatsApp.
DelightChat Pricing Plan:
| Plan | Price | Ideal For |
| Startup | $49/month | Small Business |
| Scale | $99/month | Medium Business |
| Growth | $299/month | Large Enterprise |
DelightChat: Pros and Cons for WhatsApp Marketing
| Pros | Cons |
| E-commerce Using DelightChat: DelightChat works well for e-commerce workflows, such as order updates and customer questions, making it ideal for online stores. | Less Advanced Customization: While DelightChat is customizable, it lacks the more advanced features like complex automation and chatbot customization found in larger platforms. |
| Ease of Use: The platform is designed to be simple, so even small teams or startups can use it effectively without difficulty. | Ideal for E-commerce: DelightChat is best suited for e-commerce businesses, and non-e-commerce companies may find it less relevant. |
| Affordable for Small Businesses: DelightChat offers an affordable pricing structure, making it a great choice for small businesses and e-commerce ventures. |
DelightChat is excellent for small e-commerce businesses in need of a basic and affordable WhatsApp support tool but lacks the flexibility required for larger or non-e-commerce businesses.
Ratings & reviews
4.5 out of 5 (1 reviews) by G2
Zoko
WhatsApp API platform tailored for Instagram e-commerce to enrich customer communications, manage order tracking, and undertake WhatsApp marketing. The focus on sales-driven functionality has helped it become one of the most popular choices among online retailers.
Zoko Pricing Plan:
| Plan | Price | Ideal For |
| Starter | ₹3,499/month | Small Business |
| Plus | ₹5,499/month | Growing Businesses |
| Elite | ₹9,699/month | Medium-Sized Businesses |
| Max | ₹33,833/month | Large Enterprises |
Zoko: Pros and Cons for WhatsApp Marketing
| Pros | Cons |
| E-commerce Integration: Zoko integrates with Shopify and other e-commerce platforms to help manage orders and customer queries. | Ideal for E-commerce: Zoko is primarily designed for retail, making it the best fit for e-commerce businesses. |
| In-depth Analytics: Zoko provides powerful analytics to track campaign performance, helping businesses refine their engagement strategies. | Higher Costs for High Volume Users: Zoko’s pricing may be expensive for businesses looking to send a large volume of messages. |
| User-Friendly Interface: The platform offers a simple, user-friendly interface, making it accessible for users with little technical background. |
Zoko is one of the best options for E-commerce Businesses that want to improve customer communication and offer order management via WhatsApp.
Ratings & reviews
4.5 out of 5 (5 reviews) by G2
Bitespeed
Bitespeed is a WhatsApp API for e-commerce that helps increase conversions by recovering carts and handling orders. This is targeted towards boosting sales via WhatsApp for e-commerce businesses.
Bitespeed: Pros and Cons for WhatsApp Marketing
| Pros | Cons |
| Abandoned Cart Recovery Messages: Bitespeed helps online stores recover abandoned carts, which is one of the most effective ways to boost revenue. | Primarily for E-commerce: Bitespeed is specifically designed for e-commerce and may not be useful for other industries. |
| Order Tracking and Updates: Bitespeed offers seamless order tracking and updates, leading to higher customer satisfaction. | Limited Automation: While effective, Bitespeed offers fewer advanced automation features compared to more mature platforms. |
| Small E-commerce Pricing: Bitespeed has pricing tailored to small and midsize online retailers, making it an affordable choice for these businesses. |
If you are a small e-commerce player looking to increase conversions and order management over WhatsApp, then Bitespeed is an ideal, inexpensive option.
Ratings & reviews
5 out of 5 (1 reviews) by G2
Conclusion
Given the rising demand for immediate, tailored responses, the choice of the right platform is critical. Wappbiz is a Gupshup alternative. Automate your WhatsApp marketing solutions in an efficient, professional, and still personal way. From automation to advanced analytics to eCommerce integrations, businesses can find the best match possible for their needs.
The bottom line is customer experience, improved brand loyalty, and increased engagement. By researching your options, you should be able to find a platform that would help your business stand out in a saturated market while also providing the best in cloud customer experience.
FAQ’s
Which is the best alternative to Gupshup?
It really depends on your needs. Wappbiz is flexible, has automation, lots of customization opportunities, and seamless CRM integration, all at a budget-friendly cost for every level of business.
Who are the WhatsApp official partners?
WhatsApp Partners are certified providers who have received approval from WhatsApp to offer business API solutions. The service facilitates business-to-customer communication via WhatsApp in a secure, scalable manner.
What is a cost-effective way for small businesses to begin using WhatsApp marketing?
The positive news is that a platform like Wappbiz offers flexible, tiered pricing options, making it ideal for small businesses looking to start without a significant capital investment.
How do I pick the right WhatsApp API partner for my business?
To pick the best partner, consider things like integration capabilities, pricing, scalability, automation features, and the quality of customer support to ensure the platform matches your business needs and goals.
How long does it take to start using WhatsApp Business API with a partner?
In general, the implementation of any WhatsApp Business API partner takes around a day or two (more on that below) and includes account verification, documentation, and initial setup. However, our official team will approve Wappbiz within 10 minutes.
How can I engage more effectively with customers using WhatsApp?
Platforms such as Wappbiz, which enable the creation of a fully customizable chatbot, utilize advanced automation tools to create personalized customer journeys and facilitate conversations.
