What is Verified Blue Tick on WhatsApp?

On WhatsApp, the blue tick (also called the WhatsApp Verified Badge), is a mark of verification, denoting that a business or brand is verified to be an official account by WhatsApp. This badge will appear beside the business name in chats, and serves as a certification of its authenticity and credibility. WhatsApp did offer a green tick for verified businesses initially, before Meta rebranded it to a blue tick to match its verification across platforms like Facebook and Instagram.

If your business gets the blue tick, it can help you establish trust, improve customer interactions, and prevent impersonation. The blue tick referring to read receipts applies to personal chats, while the verification blue tick is for businesses that want to build brand authority and recognition.

Why Does It Matter?

Enhancing Brand Credibility

The verified blue tick badge allows customers to identify your business as the original, which gives the users confidence and authorization on your business.

Avoiding Impersonation and Fraud

Verification also protects you from impersonation by malicious actors looking to take advantage of your brand identity. As a result, the blue tick also ensures that the customer is dealing with the actual business.

Boosting Customer Engagement

A verified account builds consumer confidence and increases the chances of WhatsApp engagement with your business. This improves response rates and helps in customer retention.

Marketing More Effectively

Consumers will have more trust in promotional messages and campaigns if they see a blue tick next to your business name. Resulting in high conversion rates for WhatsApp marketing and customer outreach.

Empowering Business Control

The blue tick marker is an indicator that provides credibility to your business and a unique identity in your field, especially if there are other similar businesses around.

How to get Verified Blue Tick on WhatsApp?

Meet the Criteria:- Your business should be reputable and have an approved Facebook Business Manager account.

Use WhatsApp Business API:- Business using WhatsApp Business API can verify easily by providing necessary documents.

Submit necessary documents:- Submit valid business documents which identify you.

Wait for the Approval:- Once you have submitted the documents now you have to wait for the approval, Meta will grant or deny verification based on eligibility.

Benefits of WhatsApp Blue Tick

Gains Customer Trust:- A verified business looks real and credible.

Improves Brand Visibility:- The blue tick separation makes your brand visible as compared to the unverified accounts.

Prevents Impersonation:- Minimize risk of Abuse of your brand name by other businesses

Improves Engagement rates:- Customers are more inclined to engage with authenticated businesses.

Enhanced Security & Compliance:- Complies with WhatsApp’s rules and regulations, and security policies.

Common Questions: Is It Mandatory To Change WhatsApp Green Tick To Blue Tick?

• Yes, in the sense that WhatsApp is implementing this change across the board for verified businesses.
• No, as WhatsApp will automatically update it, and businesses won’t have to do anything to change it themselves.

If your business is already WhatsApp Verified (Green Tick), your Blue Tick will be automatically applied without any manual work.

In order to standardize verification on all Meta channels Facebook and Instagram – WhatsApp has altered the previous green tick verification to a blue tick verification. If you have a green tick no action is required on behalf of business. It will automatically change the green tick to a blue tick.

Business that can’t Apply for Verified Blue Tick on WhatsApp:

The Blue tick verification is not available to certain business type and industry’s those are:

• Virtual Currency and Merchants Platforms
• Adult Content and Services
• Medical and Pharmaceutical Services (unapproved)
• Businesses selling alcohol, tobacco, or gambling
• Political Organizations

What to do If Your Application Is Rejected?

If your application is rejected:

Read the Guidelines of WhatsApp:- Confirm that your application fulfills the eligibility criteria.

Build Your Online Presence:- Enhance your brand presence with social media and PR.

Make Required Changes and Try Again:- Identify any gap areas and improve upon them before reapplying

Look up a WhatsApp Business Partner:-  They will have knowledge on how to make your company more likely to be approved.

Tips to increase the chances of getting approved for WhatsApp Blue Tick verification

WhatsApp Business API use: Businesses using the API have an increased chance of approval.

Meta Guidelines: Follow WhatsApp’s policies and guidelines.

Engagement with Customer: The more you engage with the customer, higher the chance of business legitimacy.

Strong Online Presence: Active social media account and engaging with the followers make your social presence strong

Work with API providers: API providers can help you to get verified due to the knowledge and expertise they have.

Pros and Cons of WhatsApp Blue Tick Badge

Pros:

• Increases Trust and Credibility of Customers
• Enhance Brand Recognition
• Reduces scams and fake/ fraudulent accounts
• Boosts Customer Engagement
• Enhances WhatsApp Marketing Campaign Efficiency

Cons:

• Difficult Approval Process
• Available Only to Qualified Businesses
• Needs WhatsApp Business API, Which Costs Money
• If criteria not met, rejection is common

Get Your WhatsApp Blue Tick Verification with Wappbiz

What Exactly Is Our Help in Getting Wappbiz Verified?

To get the WhatsApp Blue Tick Verification Wappbiz, a recognized WhatsApp Business Solution Provider (BSP) helps businesses with all the process from document submission to getting verified is done by our experts. 100 percent guidance is given by our experts. When you choose to collaborate with Wappbiz, you will get:

• Expert Guidance on Eligibility Requirements
• Seamless Process for Application Submission for Verification
• Support for WhatsApp Business API integration
• Higher chances of approval

Wappbiz is an application that can ease your process of getting verified on WhatsApp and obtaining the Blue Tick Badge. WANNA KNOW MORE about how Wappbiz empowers your business? Connect with us today for WhatsApp Blue Tick Verification!!

Conclusion

The WhatsApp blue-tick verification is a very important thing for businesses as it helps them build trust and credibility while also preventing impersonation. Tools like WhatsApp Business API, WhatsApp bulk messaging, WhatsApp chatbot automation, and WhatsApp analytics help businesses achieve better conversion rates and more effective customer engagement.

Therefore, if you want to get the blue tick verification for your WhatsApp account, make sure that you fulfill the eligibility, follow the necessary steps and precautions to get your verification approved. Although obtaining this blue tick can be a daunting task, but it will extend your brand’s credibility and business by really large margins.

FAQ’s