Are you looking for WhatsApp marketing for business, According to Statista, WhatsApp is the most popular mobile messaging app worldwide, with approximately two billion monthly active users as of 2024. Also, it was found that a total of 50 million businesses use the WhatsApp Business Application, and among them, 15 million are Indian businesses, which is huge.
The conversion rate of emails and SMS is between 2% and 5%, whereas WhatsApp has a modest conversion rate of 45–60%. This means that out of every 100 users receiving WhatsApp messages, 45–60 click and convert into customers. Imagine how important WhatsApp marketing is for businesses in this current marketing era. Most companies still see WhatsApp as a messaging tool but have yet to learn how powerful it is. Some might think it is an expensive tool, but it’s not that expensive. Billions of users use it daily, so its cost is negligible.
This blog will explore how to use WhatsApp Business for marketing, its benefits, and the strategies you can implement to take your small business to the next level. Let’s dive deep into the WhatsApp marketing department.
Table of Contents
What is WhatsApp marketing?
WhatsApp marketing is about promoting your business or product through WhatsApp features and communicating with customers in a personalized form.
Businesses specifically consider the WhatsApp Business app as a free marketing tool. Still, many companies aren’t aware of how much WhatsApp can bring their business value.
Why should you use WhatsApp marketing for your business?
Assuming that your messages have a read rate of 90%, you can now analyze the likelihood of a concurrent ratio. Isn’t that surprising? WhatsApp messages have a high potential for converting readers into your customers. Similarly, WhatsApp marketing plays a significant role in promoting your product or services and generating loyal customers.
The best part is that WhatsApp marketing is very affordable, and you don’t need to spend a huge amount of money to run a WhatsApp marketing campaign. It’s the best choice for small businesses because it allows you to engage directly with the customers on their phones, where they spend most of their time.
6 Easy Steps to Use WhatsApp Business to Boost Your Marketing
The WhatsApp business app is simple to use, even for beginners. I will guide you through a step-by-step process to initiate using the WhatsApp business app. Here’s a breakdown of the process:
1. Download and set up your Whats Business Profile
Firstly, download the WhatsApp Business app from the Play Store or App Store. Once you download the app, fill in all the required details asked by the app, like your contact info, location, and business description. Ensure that your business name is clear and recognizable because a professional profile establishes trust with new customers and makes it simple to find you.
2. Organize your conversations with labels
As your business expands, it also leads to an increase in customer interactions. This is where the feature of labeling your conversations inside the WhatsApp business comes into play. Here, you can create labels like “New Customer,” “Follow-Up,” or “Order Confirmed.” This will clarify the process of tracking customer inquiries and managing orders successfully.
3. Automate Your Responses
As we know, time is money, and WhatsApp Business allows automated message features for frequently asked questions or when someone is unavailable online during a particular time. Let me explain it to you in a practical way. When someone messages you, you can automatically greet them with “Thanks for reaching out! How can we help you today?” This will save you time and keep your customers engaged.
4. Broadcast messages for promotions
Broadcast messaging is one of the most important features of WhatsApp business, as it allows you to simultaneously send the same messages to multiple people. However, unlike group chats, each recipient sees the message as a personal one-on-one conversation. You can use this feature to announce promotions, send updates about new products and services, or remind customers about appointments.
5. Showcase your products with a catalog
With this feature, you can create a product catalog within the app, allowing customers to browse your offerings, view detailed prices, and place direct orders. This is one of the best features for businesses that sell physical products or offer services like ticket or appointment bookings.
6. Provide real-time customer support
Customers love receiving quick and helpful support just like everyone else. WhatsApp Business enables you to provide real-time customer service by allowing users to ask questions, resolve their queries, and provide additional information before purchasing.
5 Benefits of WhatsApp Marketing for Businesses
Effective communication is key to business success, especially for small businesses looking to connect with customers. With over 2 billion active users, WhatsApp has emerged as a powerful marketing tool that can help small businesses thrive.
Here are five compelling reasons why WhatsApp marketing is a game-changer for small businesses, particularly when leveraging the services of Wappbiz.
1. High Engagement Rates
WhatsApp boasts an impressive opening rate of over 98%, significantly higher than traditional marketing channels like email. Customers are far more likely to see and engage with messages sent via WhatsApp. For small businesses, this presents a unique opportunity to connect with their audience in a way that fosters engagement and drives sales.
2. Direct communication with customers.
WhatsApp allows for direct, personal customer communication, creating a more intimate and engaging experience. Small businesses can send personalized messages based on customer behavior, preferences, and past interactions. This level of customization not only enhances customer satisfaction but also builds loyalty.
With Wappbiz’s chatbot automation, businesses can streamline communication, providing immediate responses and support while maintaining a personal touch.
3. Cost-Effectiveness
For small businesses operating on tight budgets, cost-effective marketing solutions are essential. WhatsApp marketing is significantly cheaper than traditional SMS marketing, making it accessible to companies of all sizes.
Wappbiz provides cost-effective solutions that enable businesses to send bulk messages and promotions without incurring significant expenses. This cost efficiency enables small businesses to maximize their marketing budgets while reaching a wide audience.
4. Global Reach
WhatsApp’s widespread popularity means small businesses can connect with customers locally and internationally without hefty international SMS charges. This global reach is particularly beneficial for companies looking to expand their customer base beyond their immediate geographical area.
Wappbiz facilitates this expansion by providing tools that help businesses manage international communications seamlessly, ensuring they can engage with customers worldwide.
5. Rich Media Support
Unlike traditional SMS or email, WhatsApp supports rich media content, including images, videos, documents, and interactive features like emojis and GIFs. This allows small businesses to create engaging marketing messages that capture attention and drive action.
Wappbiz empowers businesses to leverage these rich media capabilities effectively, enhancing their marketing campaigns and making their communications more dynamic and appealing.
It’s time to take action
Isn’t WhatsApp marketing a game-changer for any business? What do you think after reading this blog? I believe WhatsApp marketing is a versatile tool for building personal relationships with customers, sending them exclusive promotions, and taking your marketing efforts to the next level. The best part is that WappBiz offers all these features and more, enabling you to promote your business and achieve a high conversion rate.
Your next customer is just a message away. Do you want to try it out once?
FAQs:
Is it free to set up the WhatsApp Business app for any business?
Yes, the WhatsApp Business app is free to download and set up, as long as your business complies with WhatsApp’s guidelines.
How does WhatsApp Business help with customer support?
WhatsApp allows you to provide real-time customer support, answer questions quickly, resolve issues, and maintain ongoing customer communication.
Can I use WhatsApp to sell products?
Yes, you can showcase your products using the in-app catalog feature, and customers can browse, ask questions, and place orders directly through WhatsApp.
How to Use Business WhatsApp for Marketing
Once you sign up for a free trial, you will get access to all the required features in the same Wappbiz Business API platform and see the result. The best part is that it doesn’t require any credit card to sign up for a free trial.
How can I promote my small business on WhatsApp?
You can promote your small business on WhatsApp by setting up a business profile, sending offers through broadcast lists, posting updates on your status, using auto-replies for quick responses, and showcasing your products with the catalog feature.
How do I introduce my small business on WhatsApp?
It’s simple to introduce your small business on WhatsApp. You can send a friendly message that includes a short introduction about what you offer and how customers can easily reach you or place an order.
Is WhatsApp good for small businesses?
Yes, WhatsApp is beneficial for small businesses since it is easy to connect with customers, promote your services, and provide quick support all in one platform.
